Lightle Beckner Robison, Inc.
Commercial Real Estate Services

Leaders by Results
Serving Florida, Georgia and Alabama



During my time working for a large financial services firm in Buckhead in the mid-1980s, I had an experience that profoundly shaped my career.

For several years, I had been diligently building my client base, focusing on retirees and fixed-income investments. Each year, company management from New York would visit to review our progress. During one such review, I received a comment that has stayed with me ever since.

The individual remarked, “You care too much about your clients.”

While I understood that the statement was likely meant to emphasize the importance of business growth and acquiring more clients, I was taken aback. Instead of discouraging me, those words became a guiding principle.

The very definition of caring is to show concern and kindness for others—to be attentive to their needs. While this concept seems simple, why does it often feel so rare in today’s world, particularly in business?

A recent experience at Dunkin’ Donuts reminded me of this. The young man working the drive-thru window was not only efficient but also exceptionally kind and attentive. His small yet meaningful actions made such an impression that I gave him my card and even considered hiring him—all because he genuinely cared.

In my industry, demonstrating care can be as straightforward as returning a phone call promptly or honoring an appointment. It doesn’t take extraordinary effort to show clients and prospects that they matter.

Of course, I am not perfect, and I have my shortcomings. However, I am continually reminded of Zig Ziglar’s powerful quote: “You can have everything in life you want if you will just help enough other people get what they want.”

There is a significant difference between merely completing a transaction and genuinely caring about the outcome. The latter fosters trust, creates win-win situations, and builds lasting relationships.

After 36 years in this business, I feel truly blessed to have formed so many long-term friendships—with both clients and colleagues.

If you have commercial real estate needs, I would love the opportunity to assist you. While I may not be perfect, I promise to care—because helping you achieve your goals is my ultimate priority.